In collaboration with the agency Bashful, I played a pivotal role in the replatforming of Alice McCall's website from Magento to Shopify. Although the brand faced unfortunate closure due to the impact of COVID, I seized the opportunity to contribute to their digital transformation. Initially hired as a freelancer to assist their UX team with research and wireframing, my involvement deepened during the UI phase. Drawing upon my expertise, I crafted an exceptional UI Kit that served as the foundation for a comprehensive rebranding of the label. Through this project, we aimed to revitalize the brand's online presence and create a visually captivating and cohesive user experience that would resonate with Alice McCall's devoted following.