About the company
Early stimulation is the result of exposing babies and kids to activities that contributes to booting the social development as well as physical and affective. Thinking of that, Passo A Passo (transl. Step by Step) designed activities of stimulation in which kids are able to enjoy better their capacity of learning.
The only requirement of the client for the visual identity was to use an animal that could translate well the caring that the company would have with the kids. Giraffes, besides of being extremely caring with their babies, are also capable to see ahead their kids. That's the concept of the visual identity, hence the giraffe above the name.
Advertising - Launch Campaign