For Zimmermann, I played a pivotal role in enhancing their online presence. As the lead UI designer, I meticulously crafted the visual aesthetics of their website, aligning it with their brand identity and ensuring a seamless user experience. Drawing from their existing UX site, I seamlessly integrated user interface elements to create a visually engaging and intuitive design. Collaborating closely with the agency Bashful in Sydney, I effectively communicated the digital visual guidelines to the development team, ensuring a faithful translation of the design to the live website.

Furthermore, I took charge of the UX and UI design for Zimmermann's new checkout process. By conducting thorough user research and employing best practices, I optimised the checkout flow to be efficient and user-friendly. From intuitive form fields to clear call-to-action buttons, every aspect of the checkout experience was carefully considered and designed to enhance conversions and provide a seamless transactional journey for customers.